It’s the challenge designers love to hate. OK, honestly, it’s the challenge designers hate. HTML posses many technical challenges largely down to the limitations and range of email clients – Hotmail, Gmail, Yahoo Mail, Outlook, Thunderbird… then there is mobile.
Just when you think you’ve cracked the desktop mail clients you test on a mobile device and it’s back to the drawing board.
Once you have overcome the technical challenge then there is the user experience and the fact that your email has to compete with constant bombardment of emails our inbox’s suffer each day.
The answer is a little bit of research, a bit of testing and sticking to a few simple rules. Once you’ve built your bomb proof template save it somewhere safe.